# What Is ICPSwap？

ICPSwap is a hub that provides full-stack financial, market, and DAO services. Based on the underlying technology of DFINITY's Internet Computer, ICPSwap establishes an ecosystem of genuinely decentralized finance by refactoring the way users and developers build projects jointly.

## Why Choose DFINITY (ICP)？

Since its emergence, the DFINITY ecosystem has completely changed the future development direction of the blockchain space. DFINITY incorporates on-chain governance, a more diverse and richer component development, and blockchain native data storage capabilities in order to lower the entry threshold for developers, thereby revolutionizing the paradigm for building applications.&#x20;

When an application needs to scale its data performance, the original Canister can create new Canisters or replicate itself, because the Internet Computer is designed with native data storage functionality at the underlying system. Each additional Canister increases the overall storage capacity and throughput while increasing the number of Canisters, giving it “infinite performance”.&#x20;

The Internet Computer is also an open-and-programmable platform that allows developers to build programs and applications directly on the Internet without the need for servers, databases, or payment interfaces to be configured and managed explicitly. In addition, developers do not need to seek additional middleware because DFINITY makes it easy for them to produce and build all types of applications by simplifying the technology stacks.&#x20;

DFINITY uses the on-chain governance model to meet the high-intensity governance needs of business-grade applications on the platform or network. This governance model can substantially solve the problems of the low participation rate in elections, using voting rewards and the mechanism of following the vote to encourage user participation in voting on proposals with which they are unfamiliar. At the same time, this governance approach increases the cost of monopolizing major accounts and reduces the centralization degree of the system. When a proposal is adopted, its deployment is entirely automated, allowing the Internet Computer to adapt and evolve in real-time.

## Why ICPSwap Is Needed？

While DFINITY reduces the development costs for developers, there are still challenges in operation and marketing that are undoubtedly the most vital issues to address after the birth of a project. ICPSwap, as the Hub of Future Decentralized Finance based on the Internet Computer, stands on the shoulders of its predecessors Uniswap and PancakeSwap and addresses the issues and pain points of the existing DeFi projects.&#x20;

ICPSwap provides each project with a complete solution concerning token minting, trading, distribution, allocation, project operation, and marketing. As per the spirit of DFINITY, ICPSwap provides a financial innovation services framework to solve the pain points and issues of developers and projects regarding operation and marketing.


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