ICPSwap’s product page contains an ad-push module. Developers can use ICS to purchase the “Ads service” following a mechanism based on the GAS model of Ethereum. The developers may choose the price per second (ICS/S) for showing the Ads and how many ICS tokens to pay. The Ads position shows advertisements offering higher payments, and those with lower fees offered are displayed later. When the ICS paid by the developers is used up, the ad is no longer on the page. The push includes such features as the title and link.